If you can visualize, map out and analyze your sales funnel you can take actions to improve the process that leads to a purchase.You’ll be able to identify where in your sales funnel potential customers lose interest and disengage. Or, figure out why no one converts or how to retain current customers longer.

There’s an easy-to-remember acronym describing the 4 stages of a sales funnel, AIDA: Awareness, Interest, Decision, and Action. These stages represent the thought process and perspective of your customers.Understanding each of these phases will allow you to create better sales funnel.


This is when you catch your potential customer’s attention. It could be a paid advertisement, a social media post, or organic search engine traffic.Prospects are now aware of your business.Some prospects may proceed directly to the bottom of the funnel while others will present objections, questions, doubts, and concerns. These must be addressed throughout your sales funnel.


In this phase of the sales funnel, prospects are doing research, comparing the competition, and thinking over their options. This is the moment to share value-focused content (without selling to them).This is a critical stage. If you’re pushing your products and services too hard, you’ll lose them. The goal here is to offer help and support in any way possible.


At this stage, a prospect is ready to buy. You can present your offer and hopefully, the transaction will go through.You could sweeten the deal to make the first time buyer remember a great experience. Offer free shipping, a discount code, or a bonus product. When you’re offer is so good, how can they refuse it?


We’ve reached the bottom of the funnel. Here, customers take action. They may serve as an ambassador or become a repeat buyer.The bottom of the funnel is not the end for your business. It brings prospects from one sales funnel to another. From prospect to customer to returning buyer. Be sure to reach out to capture feedback and testimonials (to help attract more prospects stuck at the top of your funnel).

No business can survive without new clients. Usually small business is orientating toward clients who are coming through recommendations. Actually clients should be coming from a totally different side. Recommendations are on the totally different end of Customer Journey, from the lead generation.

Lead generation is a process of creating awareness of business or brand and from those clients that get aware, we must nurture them to become our clients. Lead generation is inviting potential clients to subscribe by proposing them something for free.

This is sometimes called a moral bribe.We often do the same things without knowing that we do that. When we give clients to try free samples or when we invite them to free events. These are examples of what you could see. Other types of so-called lead magnets could be a free e-book, checklist, small extract from a big course…Whatever you do, this lead generation process must be systematized and should be the part of the bigger process


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